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Otaku

VTubers continue to outperform voice actresses in Japan

The popular Japanese portal myjitsu shared an article pointing out that the industry of voice actresses who also serve as singersalso known as “seiyuu-idols”, is in decline. It turns out that the sales of music CDs in 2022 are deplorable, while the songs published by VTubers continue to rise, already dominating streaming services. It is possible, the site says, that fans of voice actresses are moving in with VTubers.

VTubers

«Voice actresses, long the reigning goddesses of otaku allure, are being displaced. The numbers for songs released in 2022 are not generalized. Replacing them are the recently fashionable VTubers, whose sales numbers are increasing. In 2022, the voice actresses continued to be active as artists, releasing various songs on CD. However, taking a look at the first week CD sales figures released by Oricon, it has to be said that the figures are discouraging.».

«The order of the singles starts with the first position of with “YARAZUNOAME“, of Tomori Kusunokifollowed by “Hajimaru Welcome“, of Aguri Onishi; and then by “Anohino Kotoba / Growing“, of Nao Touyama, which sold around 7,000 copies in its first week. Most minor CDs have sold less than 5,000 copies, and no song has exceeded 10,000 copies sold».

«That being said, the figures for the major CDs are also based on buy-ins to events like mini-concerts and rock-paper-scissors tournaments, as well as other perks. If pure CD sales are taken into account, the results can be frighteningly bad. Of course, opinions arose in networks such as: “The voice actress bubble has finally burst” Y “A few years ago, tens of thousands of copies were still being sold, give or take».

«Of course, the number of people listening to music on CDs is dwindling these days, and most probably use YouTube or streaming services. However, if we look at YouTube views of best-selling songs, most of them have less than 500,000 views and they do not appear to have produced any major hits. For starters, the main premise of idol songs is for fans to play them over and over again, so the number of plays should add up to more than the actual number of plays comparatively. After all, the number of voice acting enthusiasts continues to decline.».

«As voice actresses struggle to sell their songs, VTubers are gaining popularity instead of voice actresses. Not only are they doing well in streaming, but they also seem to be doing very well in the music arena. For example, “Houshou Marine” is a popular VTuber from Hololive Production. The song “I’m Your Treasure Box“, published in July of this year is only available digitally, but the video clip published on YouTube has already received more than 15.7 million reproductions».

«Another Hololive Production member, “Minato Aqua“He used his original song”#Aqua Iro Palettein an official YouTube announcement».

«Many other VTuber songs have also appeared in anime and video games in recent years. Another big advantage is that, unlike voice actresses, They have no record label relationships, which allows them to make the job of releasing covers easier. In fact, the songs covered by popular VTubers already enjoy millions of views. Fans who used to get excited about the artistic pursuits of voice actresses may now be migrating to the VTubers market.».

«For the past decade or so, the voice acting industry has been pushing to make it easier for idols to be produced, but repeated scandals and fears of possible marriage have caused fans to turn away problematically. It was probably just a matter of time before the seiyuu-idols sales model would collapse sooner or later. In this sense, VTubers can hide their private lives forever, being in a sense the “perfect idols”. It may be inevitable that otaku will give priority to the two-dimensional over the three-dimensional».

Font: myjitsu

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